Marketing
How to create a directory listing The internet is a big place making it difficult for the sole trader or small business to be seen. In the old days before the internet, your business could be listed in physical directories such as the Yellow Pages or Thompson Local....
Administration
Bookkeeping nightmares? Accounting is an essential part of business but has any of the following happened to you? You’ve done well, business is good with lots of customers who have paid on time but somehow, the bank account seems empty? You’ve had expenses and they...
Administration, Trading
Many suppliers like to provide trade accounts for their business customers as it allows them to provide tailored marketing and gain brand loyalty. There are two types, cash or credit. So what is the difference and what are the advantages or disadvantages? Cash Account...
Relationships
It’s not ‘desperate’ to look for work. People like the fact you are interested and hard working. 1. Don’t cut prices, add value For example say ”If you book now, I’ll do [PAT test five items for free, give you a smoke alarm etc] anything...
Relationships, Start-up
The internet is awash with advice about building email lists, growing your ‘tribe’ and getting followers, so is direct selling using leaflets a thing of the past? Possibly not for trades businesses. Most houses still get marketing leaflets pushed through their doors....
